Game Pass

Business

Asha Sharma’s Xbox reset: price cuts, a brand pivot, and a plan to win back players

New Xbox chief Asha Sharma cuts Game Pass prices, rebrands Microsoft’s gaming arm as “Xbox,” and maps a back-to-console reset in her first 60 days.

ASOasis

Apr 25, 2026

Read More 6 min

Gaming Industry

Xbox resets: price cuts, Project Helix, and a return to “We Are Xbox”

Xbox retires the “Microsoft Gaming” name, cuts Game Pass prices, details Project Helix, and doubles down on multi‑platform in a sweeping 2026 reset.

ASOasis

Apr 25, 2026

Read More 6 min

Gaming

Xbox CEO: Game Pass is “too expensive”—pricing rethink looms after $30 Ultimate hike

Xbox’s new CEO says Game Pass is “too expensive.” Here’s today’s pricing, why it jumped in 2025, and what changes could be coming next.

ASOasis

Apr 15, 2026

Read More 4 min

Gaming

Xbox’s Next Act: Project Helix, Xbox Mode, and the New Math of Game Pass

Xbox lays out Project Helix, rolls out Xbox Mode on Windows, and doubles down on Game Pass value after 2025’s price hike.

ASOasis

Mar 12, 2026

Read More 5 min