Xbox cuts Game Pass prices, revives the Xbox brand, confirms Project Helix, and lines up Forza, Fable, and Gears ahead of the June 7 showcase.
New Xbox chief Asha Sharma cuts Game Pass prices, rebrands Microsoft’s gaming arm as “Xbox,” and maps a back-to-console reset in her first 60 days.
Xbox retires the “Microsoft Gaming” name, cuts Game Pass prices, details Project Helix, and doubles down on multi‑platform in a sweeping 2026 reset.
Satya Nadella’s 2026 playbook: Copilot reorg, Xbox leadership shift, big AI capex, and global investments as Microsoft leans into agentic AI.
Xbox’s new CEO says Game Pass is “too expensive.” Here’s today’s pricing, why it jumped in 2025, and what changes could be coming next.
Final Fantasy’s multiplatform surge hits 2026: FFVII ports to Xbox/Switch 2, FFXIV Patch 7.5 on April 28, and FFXVI’s PC/Xbox era reshape the franchise.
