Mario Day 2026: Deals, classic drops, events—and a Galaxy-sized spotlight

Mario Day 2026: What Nintendo announced, what’s on sale, and what’s next

Nintendo marked March 10, 2026 (MAR10 Day) with discounts across Switch and Switch 2, fresh classic-game drops for Nintendo Switch Online, special in‑game and in‑person events, and a new push around April’s theatrical release of The Super Mario Galaxy Movie. It’s also positioned as part of the franchise’s 40th anniversary year. (nintendo.com )

Key dates at a glance

• Retailer discounts on physical games: March 8–14, 2026 (U.S.). (businesswire.com )
• Nintendo eShop/My Nintendo Store digital sale: through March 15, 2026 (U.S.). (businesswire.com )
• Mario Kart World “My Nintendo Open” events: weekly throughout March; participation earns 310 Platinum Points in the Americas. (businesswire.com )
• In‑person meet‑and‑greets with Mario: March 10 at Nintendo NEW YORK and Nintendo SAN FRANCISCO; doubles tournament for Mario Tennis Fever on March 14. (businesswire.com )
• The Super Mario Galaxy Movie: in U.S. theaters April 1, 2026. (businesswire.com )

The deals: what’s discounted and until when

Nintendo’s official MAR10 Day promos split across retailers and the eShop:

• At participating U.S. retailers (Mar 8–14), headliners like Super Mario Odyssey and Super Mario 3D World + Bowser’s Fury carried SRPs of $39.99, while Super Mario Party Jamboree – Nintendo Switch 2 Edition + Jamboree TV dropped to $59.99. (businesswire.com )
• On the Nintendo eShop/My Nintendo Store (through Mar 15), digital prices included Mario vs. Donkey Kong and Super Mario Maker 2 at $39.99, with additional first‑party picks like Super Mario RPG and Luigi’s Mansion 3 also discounted. (nintendoeverything.com )

Examples called out by roundups and price trackers:

• Super Mario Odyssey — $40 (was $60)
• Super Mario 3D World + Bowser’s Fury — $40 (was $60)
• Paper Mario: The Thousand‑Year Door (Switch) — $30 (was $60)
• Luigi’s Mansion 3 — $40 (was $60)
• Mario vs. Donkey Kong — $40 (was $50)
• Mario + Rabbids: Sparks of Hope — $6 (was $60)

Most of the above appear across multiple retailers; availability and exact pricing can vary by store and platform. (gamespot.com )

New classic games on Nintendo Switch Online

To mark MAR10 Day, three classics were added for subscribers on March 10:

• Mario vs. Donkey Kong (Game Boy Advance) via the GBA app (Expansion Pack required)
• Mario Clash (Virtual Boy) via the new Virtual Boy – Nintendo Classics collection
• Mario’s Tennis (Virtual Boy) via the new Virtual Boy – Nintendo Classics collection

Nintendo notes Virtual Boy support requires specific NSO tiers and accessories; details vary by region. (nintendoeverything.com )

Events: online races, store activations, and a Universal sweepstakes

• Mario Kart World “My Nintendo Open” runs weekly in March, awarding 310 Platinum Points for participating players in the Americas. (businesswire.com )
• Nintendo NEW YORK and Nintendo SAN FRANCISCO hosted meet‑and‑greets with Mario on March 10, plus a doubles tournament for Mario Tennis Fever scheduled for March 14 (Warp Pipe Pass required; limited spots). (businesswire.com )
• A SUPER NINTENDO WORLD sweepstakes is live through May 31, 2026, offering a theme‑park trip for four to either Universal Studios Hollywood or Universal Orlando Resort (U.S. residents, terms apply). (businesswire.com )

The Super Mario Galaxy Movie takes center stage

Nintendo and Illumination used MAR10 week to spotlight The Super Mario Galaxy Movie with a new trailer and tie‑ins inside the Nintendo Today! app. The film opens April 1, 2026, with ticketing now available. (businesswire.com )

The final trailer also unveiled additional casting: Donald Glover voices Yoshi, joined by Luis Guzmán as Wart and Issa Rae as Honey Queen, alongside returning stars Chris Pratt, Anya Taylor‑Joy, Charlie Day, Jack Black, Keegan‑Michael Key, Benny Safdie, Kevin Michael Richardson, and Brie Larson. (gamesradar.com )

Merch and tie‑ins: LEGO kart reveal and daily digital collectibles

• LEGO revealed the Luigi & Mach 8 (set 72050) display model for its adult LEGO Mario Kart line; pre‑orders opened March 10. (businesswire.com )
• Inside Nintendo Today!, fans can claim one digital Collectible Card from the movie each day now through June 10; additional app‑based theater check‑ins unlock extras starting April 1. (businesswire.com )

Why MAR10 Day matters—and how to still take part

March 10 became “Mario Day” because “MAR10” resembles the hero’s name. In recent years it’s evolved into a spring tent‑pole for Nintendo to bundle sales, content updates, and community events around its flagship franchise. If you missed the day itself, the U.S. eShop offers run until March 15 and some in‑game and promotional beats continue into April and May. For Nintendo’s official round‑up and the full sale list, check the MAR10 Day hub. (en.wikipedia.org )

What’s next on the calendar

• March 14, 2026 — Last day for most U.S. retailer game deals. (businesswire.com )
• March 15, 2026 — U.S. eShop/My Nintendo Store sale ends at 11:59 p.m. PT. (businesswire.com )
• March 26, 2026 — Super Mario Bros. Wonder – Nintendo Switch 2 Edition + Meetup in Bellabel Park launches. (businesswire.com )
• April 1, 2026 — The Super Mario Galaxy Movie opens in theaters. (businesswire.com )
• April (dates vary) — Retail game demos and giveaways; Tetris 99’s 52nd Maximus Cup features a Galaxy‑themed event. (businesswire.com )
• Through May 31, 2026 — SUPER NINTENDO WORLD sweepstakes entry window (U.S.). (businesswire.com )

Bottom line

MAR10 Day 2026 leans on accessible wins—sizable first‑party discounts, three nostalgic classics on NSO, and low‑friction community events—while priming audiences for April’s Galaxy‑sized theatrical moment. If you’re in the U.S., you still have until March 14–15 to grab the deals, and plenty of promotions run into April and May. (businesswire.com )